Jarrety’s Place


Dawn Peterson opened Jarrety’s Gourmet Sandwiches and Catering in 2006.  Located right in the heart of Downtown Rochester, Jarrety’s offers a coffee bar, sandwich shop and full-service catering.

The restaurant quickly became THE place to go for food, outstanding customer service, and a positive atmosphere.  Business was so good, in fact, they needed more space.  In 2016, Dawn decided to double the size (and then some) of Jarrety’s, expanding it by 5800 square feet into the adjacent storefront and more than doubled the size of the kitchen.  In addition to a larger kitchen for expanded catering, there is more restaurant space, a bar, and a large meeting area.

Dawn has used FEDCO’s small business services along the way, including low interest loans, training funds, SBDC counseling, and she also completed FEDCO’s business planning class.

Jarrety’s was also the winner of the 2014 FEDCO Business Plan Competition, as an existing business.  We asked Dawn what advice she has for others who want to start a business….”When someone tells you no, keep going!”  and she has.