Listening to your customers really pays off.
Pamela Inwood, originally from Chicago, became intrigued by the bridal industry in the mid-90s after taking what she refers to as a “left turn” in her career. Miss Pamela opened her bridal salon on Main Street in Rochester in 2008. After close observation of the market she transitioned the store to accommodate the plus size bride offering plus size bridal gowns, bridesmaid dresses, veils, jewelry, and a variety of other wedding related services. Miss P is even licensed to perform weddings in Indiana. Talk about a one stop shop!
She eventually expanded into a bigger (and beautiful) location at 723 Main Street in Rochester. Being the ONLY plus size bridal salon in Indiana allows Miss Pamela’s to attract brides from hundreds of miles away. The salon is a destination and is known for its outstanding customer service, attention to detail, and personal attention to each and every bride.
Miss Pamela has taken advantage of FEDCO’s loan program, technical assistance program, and Small Business Development Center (SBDC) counseling services. When asked her thoughts about FEDCO’s program, her response, “The loan program saved my store. The low interest, short pay off… and the process is easy. Very easy.” Advice to new business owners? “Never Give up!” Thanks for your example, Miss P!